Eden International has officially unveiled Grimshaw's designs for The Eden Project's latest venture in Morecambe, Lancashire.
Named Eden Project North, the new attraction is centred around a series of pavilions inspired by the natural shape of mussels. The pavilions will house indoor and outdoor experiences on the seafront of Morecambe, connecting visitors with the natural environment.
Dave Harland, chief executive of Eden Project International Limited, said: "We're incredibly proud to present our vision for Eden Project North and hope that the people of Morecambe and the surrounding area are as excited about it as we are.
"We aim to reimagine what a seaside destination can offer, with a world-class tourist attraction that is completely in tune with its natural surroundings."