Articles unites world-leading architects Grimshaw, HWKN, Farshid Moussavi & WHY in the metaverse to create virtual culture & commerce hubs inspired by the ancient Silk Road, the land-based metaverse launching in early 2023, has teamed up with four of the world’s leading architectural firms to create ‘Metaserai’; vast, fantastically designed trade and culture hubs envisioned as the building blocks of the world’s first true virtual society.

Metaserai will be communal spaces used to host virtual cultural events such as concerts and theatre and digital art galleries, trade shows and markets, conferences and hackathons, educational events such as lectures and panels, and social events such as parties and festivals.

The connection between the stadium, club and community is exemplified in a new public space, Villa Way, which will run between the stadium and a new building, Villa Live. This new facility accommodates the box office, retail store, multi-use event hub, fan experience and café / bar spaces.

“Experimentation with design, technology and materials is an inherent part of Grimshaw’s history and legacy, enabling us to transform the experience and outcomes of our built environment. The metaverse is an enabler of this approach and an evolution of our current processes of design communication in the virtual world, where we take concepts from the physical to the digital and challenge ourselves, in real time, to further understand the human perception of space in architecture. Engaging with the metaverse as it matures, and working with, we are also experiencing the empowering nature of the digital world: Grimshaw’s metaserai acting as a place where users can create rather than consent to their own environments.”

Keith Brewis, Partner at Grimshaw.

The architects who have each designed their own Metaserai are:

Grimshaw: The Metaserai design takes its cue from the predominant architectural features of the caravanserai - a simple structure building formed around a central courtyard and watering point – and is shaped by human behaviour. Cuboid in form, the metaserai appears to levitate in its location, not tied to any physical structures or gravitational forces. Visitors of enter the metaserai through spherical ‘follies’ or gates and engage with other users to trigger a flow of data up through the suspended cuboid. This interaction seeds bespoke spaces within the metaserai, all generated from a kit-of-parts. This fluid, constantly shape-shifting architecture, emerging from human interaction, is dynamic and has many iterations, at a speed, scale, and breadth otherwise not possible in a physical environment.

HWKN’s Paxton is a wildly beautiful, multi-level, and open hexagonal form—an unforgettable building derived from the real world yet transformed by the potential of the digital freedom of the Metaverse. Sited in the rolling desert, Paxton has much to offer: concerts in a giant amphitheatre, art in its wall-less galleries, meetings in rooms open to the sky, and exercise facilities in its sculptured rooftop garden. It is part-dream, part-museum, part-familiar, and part-futuristic. “HWKN has not designed Paxton as a simple resting point,” says Hollwich. “Rather what HWKN’s Metaserai offers is the opportunity to see this novel world with fresh eyes and to garner new experiences. Paxton is a world you choose to enter in order to explore, change, and grow.”

Farshid Moussavi Architecture’s Metaserai follows many of the firm’s explorations in design promoting social values in the built environment, such as inclusivity, multiplicity, and diversity. It is designed to be at once an enclosure and focal point for gathering, but without interiority. It is organized as a circular form, and its event spaces are arranged around three large circular courtyards with open views to the communal great halls. The event spaces connect directly with one another through the courtyards, obviating any internal circulation, and activating the courtyards as spaces of serendipity between visitors of all ages and interests.

Courtyard views are present throughout the Metaserai, which immerse visitors in a sensation of openness wherever they are. The outside of the Metaserai is clad with mirror, a material which defies any notion of exclusivity, perpetually reflecting the exterior context and visitors approaching the building, changing the way the Metaserai is perceived throughout the day.

WHY’s Metaserai is a symphony of spirited touchpoints—evoking a chorus of commerce and conversation reminiscent of the caravanserai which inspired—that fuses a grounding and thereby stimulating connection from the vibrant virtual experience of this "built" world to the positive emotional and even physiological responses of the visitors.

Designed into the land around an open, public plaza at the base of its life-giving tree, the space is a harmonious celebration of natural materiality with a healthy ecosystem of grass and plants reaching across the landscape; serene water featuring in pools, waterfalls, and skylights; and "painted" timber and stone running the corridors. Non-visible elements, such as those that influence auditory processing and illicit a perhaps unanticipated appreciation for depth of space, permeate throughout.

The highly modular spatial configurations from the bustling central courtyard to private chambers; the subterranean rooms to the levitating islands; the welcoming grand halls to meditative relaxation rooms; and the curated art galleries to the enterprising pop-up spaces allow for expansive programming—convenings and retreats, launches and openings—and everchanging experiences that are both tailored as well as customizable and bespoke. The metaserai will maintain this everchanging experience through regular dance parties and listening sessions generated by DJ set and radio stations; townhalls and forums led by a panels and podcasts; a calendar of art shows and cultural performances; and eventually a living, interactive blooming garden with exotic, carnivorous, bio-luminescent, surreal, and extinct plants.

"Our spaces are intended to be a place where people can be and become the most illuminating and imaginative version of themselves. They visit not only to encounter new worlds, but to immerse themselves in community and collaborate with like-inspired peers. Therefore, our content and product are layered in such a way that facilitates seamless onboarding and interaction—with tiered and iterative education—to ensure an increasingly robust experience."

WHY Buildings Director Andrija Stojic founder Frank Fitzgerald was inspired to build the metaverse during lockdown when he became frustrated with teleconferencing as a means of doing business, socialising and experiencing culture. The platform was conceived as a virtual space in which people were inspired to do all of this and more, with the Island divided into thousands of plots of land, on which landowners can build, trade and host events.

The idea of vast communal spaces to host these activities was inspired by the Caravanserai of the ancient Silk Road which became hubs for commerce and cultural exchange. The architects were approached to build the Metaserai for their respective expertise in designing inspirational buildings and spaces that are home to leaders in the fields of business, culture, education, industry and diplomacy. founder and CEO Frank Fitzgerald said: “ is the metaverse for grown-ups and- as well as creating functionality and governance that will allow people to trade, network and experience culture as never before on a virtual platform- we want this ethos to live and breathe through the beautiful, sophisticated aesthetic created for us by some of the best architects in the world. Architecture has extraordinary power to inspire human progress and I am confident that the masterpieces designed by our four partners will drive the formation of real communities in and be the building blocks of the world’s first true virtual society.”

Whereas other iterations of the Metaverse have taken the form of expanded video games or 3-D social networks with primitive visuals and limited functions, is being developed into a fully functioning virtual society governed by DAO (Decentralised Autonomous Organisation) and with an economy built on its $PAXW token. is also partnering with a series of non-profit organisations and NGOs to pioneer solutions to such issues as sustainability, democracy, diversity and privacy in the Metaverse.